Are all entrepreneurs the same?
Obviously no. Yet, we are always talking about “best practices”, and we expect all entrepreneurs to succeed by using the same marketing strategies. As the saying goes: one man’s meat is another man’s poison, so what works for one might not work for another.
In order to create more effective entrepreneurs, we must first uncover and understand the in-born characters of these entrepreneurs. However, there are really few methodologies out there that can truly uncover the true character within a person.